8+ years designing products that resolve tensions between people and business

My approach

Design is the act of imagining a new reality that works for both people and business.

I lead the end-to-end design of solutions, from concept through validation. My work is always grounded in metrics and qualitative data.

My practice moves across three areas that constantly inform one another:

I facilitate workshops and decision-making spaces with business, technology, and legal teams to align perspectives, navigate friction, and move forward with focus.

Background and leadership

I come from communications, marketing, and branding. Strategic design is where I found the greatest leverage: connecting vision, execution, and results.

I practice adaptive leadership: I facilitate when alignment is needed, connect the dots when it’s time to move, and challenge teams when they become too comfortable.

I believe in leadership that drives progress but also makes people uncomfortable, because design that never challenges rarely transforms.

Alongside my design work, I teach and share what I learn. I’ve trained 560+ designers in strategic UX through teaching, workshops, and professional mentoring. Teaching pushes me to think more clearly and question my own assumptions.

Professional experience

Achievements and projects